DJ Carlo Atendido Is The New Ambassador


Young, fresh and beautiful faces have always represented SM Youth, as these chosen individuals serve as the spokespeople for stylish youth empowerment. Known for serving the best clothing variety in boys and teens wear, SM Youth has long been recognized to have the freshest brands, the hottest collaborations and the coolest ambassadors in the local fashion scene. Whether your style speaks in classic silhouettes or walks in rugged pieces, SM Youth has impressive wardrobe choices that will help you stand out.




This year, SM Youth brings in upcoming hip DJ Carlo Atendido into the mix to join its star-studded line-up of brand ambassadors. Together with models turned reality TV stars Tommy Esguerra and Richard Juan, statuesque stunner Janna Tee and athlete heartthrob L.A. Aguinaldo, Carlo will be in for a ride of fun, fashion and crazy.



A personality that’s hard to miss in the Manila party scene, Carlo is best recognized for his achievement as the first Filipino and only Asian representative at the 2015 Red Bull Thre3style World DJ Championships. International judges were impressed when Carlo displayed his set skills in scratching, juggling, word play and tone play. Since he considers himself as an open-format DJ, Carlo often serves up a variety of genres during his performances.



As a world-class DJ, Carlo has shared the stage with some of the hottest local and foreign acts such as the Red Hot Chili Peppers, Empire of the Sun, Kendrick Lamar, and Kaskade in the biggest music festival held in the country to date. Carlo also has gone beyond making the usual rounds in the hippest bars, occasionally crossing over to TV and radio. He has appeared on one of Philippine TV’s highest-rating weekly variety shows as a guest DJ and plays music for local radio’s “most influential R&B station.”




Carlo proves that he is a master of his craft and there’s no stopping him from turning his dreams into reality. Spontaneous, creative and fearless, Carlo is a perfect fit for what SM Youth stands for. Truly, Carlo is someone who represents today’s youth culture and embodies the youth dream — the SM Youth.



Photography and Styling: Bjorn Manila of SM Youth