Holiday 2016 Digital Campaign

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Streetwear for the youth by the youth. This is the SM Youth Holiday 2016 campaign featuring our ambassadors Richard Juan, LA Aguinaldo, Tommy Esguerra, Kyle Perry and Janna Tee together with the twins Raul and Juan Moa.

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Photography: Bjorn Manila of SM Youth
Styling: Daryl Chang and Andre Chang of At East Jed Root
Makeup: Omar Ermita of At East Jed Root
Hair: Cats del Rosario of At East Jed Root