About SM Youth

Serving the latest in youth fashion and lifestlye to millions.

SM Youth

We are SM Youth – fashion, lifestyle and community for the youth by the youth. Officially launched in 2014, we have become the ultimate destination for the latest in youth fashion in the Philippines.

SM Youth is located at the Boys Teens’ Wear department of The SM Store nationwide. SM Youth is composed of the brands: Tee Culture, Markus, Tank, Coco Republic and Character Brands. We also carry the brands Vans, Zoo York, Ecko Unltd, Lee Pipes, Jag Thug, Ego, Dickies, Tykes, Fubu, No Fear, Human, Macbeth, Molecules, Le Froge, Tribal and Dyse One.

The SM Store

SM had its beginnings in 1958, when Mr. Henry Sy Sr. opened the first Shoemart Store in Rizal Ave., in downtown Manila. The store boasted of good quality merchandise, innovative visual display, and creative salesmanship – things that were unheard of in those days. Through these factors, SM was able to gain a loyal following of customers, which opened doors for its growth. The Company expanded its shoe store chain in the sixties to accommodate the increasing demands of its customers.

As a natural transition, SM added Ready-To-Wear apparel into its lineup, when it converted into a soft-goods store in 1972, with the opening of SM Quiapo. Three years after, the store began carrying a complete set of items – from wears to shoes to accessories to house wares, stationery and a lot more. This happened with the opening of SM Makati, SM’s first full-line Department Store.

The concept was so well received by customers, that all the succeeding stores that were opened were all full-line department stores. 1980 saw the opening of SM Cubao and in 1984, SM Harrison opened its doors to the public.

In 1985, the time was ripe for yet another milestone. Realizing that the need of customers go beyond shopping, SM changed the retailing landscape when it opened its first mall-based store – SM North EDSA. In spite of the economic and political turmoil engulfing the country at the time, SM bravely beat the odds and began the malling phenomenon in the country.

Today The SM Store has grown to a dynamic group of stores which lead the pack in the retail industry. In Metro Manila alone, 15 branches are scattered across the metropolis. These are Cubao, North EDSA and Fairview in the north. Makati, Harrison, Ortigas, Las Piñas, Bacoor, Bicutan, Sucat, and Bay City in the south. In the heart of the city, we have Quiapo, Sta. Mesa, Manila, and San Lazaro.

Also, the SM Corporate Offices are located at the SM Central Business Park in Bay City, Pasay. SM has put up branches around the archipelago to extend it’s unwavering service to all Filipinos. In Northern Luzon, there’s Pampanga, Baguio, Marilao, and the newly-opened branch in Clark, Pampanga. Southern Luzon is the home of SM Lucena, Damariñas, Batangas, Sta. Rosa and Lipa. In the Visayas, we have branches in Cebu, Mandurriao and Delgado. In Mindanao, there’s SM Davao and Cagayan De Oro

Soon to open SM branches include Bacolod, Taytay and Tarlac. In line with the company’s thrust to further expand our operations overseas, SM has been on Guam for about 2 years now.


SM Aura
SM Bacolod
SM Bacoor
SM Baguio
SM Baliwag
SM Batangas
SM BF Parañaque
SM Bicutan
SM Cabanatuan
SM Cagayan de Oro
SM Calamba
SM Cebu
SM City Cauayan
SM City Consolacion
SM City Fernando
SM City General Santos
SM City Olongapo
SM City San Pablo
SM Clark
SM Cubao
SM Dasmarinas
SM Davao
SM Delgado
SM Fairview
SM Harrison
SM Iloilo
SM Lanang Premier
SM Lipa
SM Lucena
SM Makati
SM Mall of Asia
SM Manila
SM Marikina
SM Marilao
SM Masinag
SM Megacenter Cabanatuan
SM Megamall
SM Naga
SM North Edsa
SM Novaliches
SM Pampanga
SM Quiapo
SM Rosales
SM Rosario
SM San Lazaro
SM Southmall
SM Sta Mesa
SM Sta Rosa
SM Sucat
SM Tarlac
SM Taytay