Streetwear for the youth by the youth. This is the SM Youth Holiday 2016 campaign featuring our ambassadors Richard Juan, LA Aguinaldo, Tommy Esguerra, Kyle Perry and Janna Tee together with the twins Raul and Juan Moa.

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BACOLOD! Are you ready for SM Youth Masskara Festival 2016? Our Masskara 2016 collection is now exclusively available in SM City Bacolod. Get yours now!

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From the eighties SM Youth University yearbook shoot last September, we now go further back to the fifties for lookbook featuring the latest collections of Tee Culture and Mickey Mouse. Get them in stores now!

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Streetwear is all about youth. Catch the latest trends and collections from our brands Markus, Tank and Tee Culture. All items seen in this album are now available in our stores. SM Youth is located at the Boys Teens Wear department of all The SM Store branches nationwide. Styles may vary per store.

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Villains are here to save the world. Get our exclusive SM Youth Suicide Squad shirts now available in select stores nationwide.

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We bring you the exclusive SM Youth My Denim 2016 digital campaign featuring our ambassadors LA Aguinaldo, Tommy Esguerra, Richard Juan and Janna Tee together with British model Ablie Njie.

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Summer is going out on spontaneous road trips with friends. Summer is staying up all night talking about everything. Summer is sleeping on the beach or at the back of your pickup truck gazing at the billion stars. Summer is having barbeque and pool parties in your backyard. The season might be ending but the state of mind is forever. Summer will always be a state of mind.

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Presenting the first lookbook of the winners of the SM Youth Go-See Season 1, Kyle Perry and Kaila Estrada.

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A new war has begun. Whose side are you on? Get your SM Youth Captain America: Civil War shirts now available in all stores nationwide.

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We bring you the exclusive SM Youth Summer 2016 digital campaign featuring our ambassadors LA Aguinaldo, Tommy Esguerra, Richard Juan and Janna Tee together with British model Alexander James II.

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As another school year comes to an end, we celebrate a year of friendships, challenges, experiences, happiness, learning, and growth. We give a toast to all the memories we made throughout this school year. We celebrate both the good times and the bad times. We congratulate each other for our success. We are the #SMYouthClassOfStyle 2016! This is the #SMYouthClassOfStyle lookbook video featuring our ambassadors LA Aguinaldo, Janna Tee, Tommy Esguerra and Richard Juan shot in Timezone SM Mall Of Asia. All models are wearing pieces from SM Youth’s Markus.
Congratulations to each and every one of you! We confidently look forward to what life will bring next.

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