Streetwear for the youth by the youth. This is the SM Youth Holiday 2016 campaign featuring our ambassadors Richard Juan, LA Aguinaldo, Tommy Esguerra, Kyle Perry and Janna Tee together with the twins Raul and Juan Moa.

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We bring you the exclusive SM Youth My Denim 2016 digital campaign featuring our ambassadors LA Aguinaldo, Tommy Esguerra, Richard Juan and Janna Tee together with British model Ablie Njie.

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We bring you the exclusive SM Youth Summer 2016 digital campaign featuring our ambassadors LA Aguinaldo, Tommy Esguerra, Richard Juan and Janna Tee together with British model Alexander James II.

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The greatest blessing in life is the love of a family. Last May 15, we celebrated World Family Day. We surprised our ambassadors in our shoot with their loved ones, gave them an opportunity to bond with them for a day and photographed this special moment. Watch the full story here.  Show how much you love your family today. Win a shopping treat worth P5000 for you and your favorite family member. Go to our Instagram page to find out more.

 

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