It’s the most wonderful time of the year! This is the SM Youth Holiday lookbook featuring the much-awaited comeback of our ambassadors Tommy Esguerra and Richard Juan together with their fellow ambassador Janna Tee. This lookbook was photographed and styled by Bjorn Manila of SM Youth. This was shot at the beautiful santa claus museum, Casa Santa, located at Jardin de Miramar, Antipolo City. Merry Christmas guys and happy holidays!

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Here’s the first solo lookbook of Janna on how easy it is to rock SM Youth for the girls.

IMG_0483Tank chambray shirt, P799.75; Tank white tattered jeans, P699.75

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The force is here. Our #SMYouthStarWars collection is now out in our stores nationwide. Get yours now as we are nearing the premiere of the Star Wars: The Force Awakens! Get a chance to be one of the 100 winners of 4 tickets each to the SM Youth’s special screening of Star Wars: The Force Awakens on December! Go to the SM Youth area of The SM Store nearest you for more details.

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Food is served. From our tradition to fashion, we give you a new Tee Culture collection inspired by our undying love for food out. Collection is out in stores nationwide. Styles may vary per store.

 

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Our first stop for the Invasion Tour? DAVAO! Our #SMYouthKadayawan collection is now available exclusively in SM City Davao. Get yours now and be ready for the #SMYouthInvasionDavao happening on the 21st of August. Experience shopping inside the #SMYouthBus at SM City Davao on August 18. Meet and greet our ambassadors on August 20, 5PM at SM City Davao and on August 21, 4PM at SM Lanang Premier. We cannot wait to see you guys again!

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Welcome to SM Youth University S.Y. 2015-2016. This is the school where you get to live your dreams and follow your passions in life. Whether you are the class president, the athlete, the artist, the musician, the social butterfly, the geek, the rebel, or the bookworm, we have clothes that can perfectly fit your personality. Remember, you are an SM Youth Campus Icon and this will be the best school year of your life!

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We always associate June as the end of the summer season in the Philippines but just because summer is ending in one part of the world doesn’t mean it’s not the beginning of beach season in another place. From Tasmania in January to Australia in December, summer is happening in different countries throughout the twelve months. It’s an endless summer and we can chase it all year long. This is the It’s Always Summer Somewhere lookbook.

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SM Youth teams up with Warner Bros. and DC Entertainment as we set a world record of the largest gathering of people dressed up as DM Comic super heroes held at multiple venues around the world within 24 hours on the 18th of April at The Block Atrium, SM City North EDSA. We will also be part of the World Of DC Comics All-Star Fun Run happening on the same day at The SM By The Bay. SM Youth Superheroes, unite!

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We always look forward to this one season every year. It’s the season that speaks of endless road trips, sleepless nights and non-stop parties with our best of friends. It’s the season that we best celebrate our youth. But we should always tell ourselves that summer is a state of mind and no matter what season is, we can always have summer with our friends and live life to the fullest. This is the Summer Is A State Of Mind lookbook.

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As another school year comes to an end, we celebrate a year of friendships, challenges, experiences, happiness, learning, and growth. We give a toast to all the memories we made throughout this school year. We celebrate both the good times and the bad times. We congratulate each other for our success. We are the SM Youth Class of 2015! Congratulations to each and every one of you! We confidently look forward to what life will bring next.

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SM Youth collaborates with Warner Bros. & DC Entertainment in celebrating the 75th anniversary of one of the most dynamic and captivating super heroes of them all – Batman.

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