Our third stop for 2016 – BAGUIO! Are you ready for the second #SMYouthPanagbenga? Grab our Panagbenga collection available now in SM City Baguio! Party with us at the #SMYouthAltitudeBreak on February 27, 9PM at the Ampersand. The #SMYouthPanagbenga meet and greet is on February 28, 4PM at the SM City Baguio Activity Center. To participate, you just need to come wearing an SM Youth Panagbenga shirt or present a receipt with a minimum purchase of P149.75 from the SM Youth Bus that was issued from February 26 to 28. Kindly come early to secure a seat for the meet and greet. We will see you in a few days!

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Our second stop for 2016 – ILOILO! Are you ready for the second #SMYouthDinagyang? Grab our Dinagyang collection available now in SM Delgado and SM City Iloilo! We will see you in a few days!

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Our first stop for 2016 – CEBU! Are you ready for the second #SMYouthSinulog? Grab our Sinulog collection available now in SM Seaside and SM City Cebu! We will see you in a few days!

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It’s the most wonderful time of the year! This is the SM Youth Holiday lookbook featuring the much-awaited comeback of our ambassadors Tommy Esguerra and Richard Juan together with their fellow ambassador Janna Tee. This lookbook was photographed and styled by Bjorn Manila of SM Youth. This was shot at the beautiful santa claus museum, Casa Santa, located at Jardin de Miramar, Antipolo City. Merry Christmas guys and happy holidays!

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Here’s the first solo lookbook of Janna on how easy it is to rock SM Youth for the girls.

IMG_0483Tank chambray shirt, P799.75; Tank white tattered jeans, P699.75

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Take a glimpse of how people dress up on the streets of Osaka, Japan. Bjorn Manila documented some of the stylish Japanese taken last week around this fashion forward city of Asia.

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The force is here. Our #SMYouthStarWars collection is now out in our stores nationwide. Get yours now as we are nearing the premiere of the Star Wars: The Force Awakens! Get a chance to be one of the 100 winners of 4 tickets each to the SM Youth’s special screening of Star Wars: The Force Awakens on December! Go to the SM Youth area of The SM Store nearest you for more details.

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GroupCover Tank chambray shirts, P799.75

Given the fast-paced evolvement of fashion, we can only keep up so much with the constant reshuffling of trends. Although the anticipation of vamping up our closets with the latest collections can always be a thrill in itself, a middle ground between what’s in and what’s comfortable must be established; less we forget that our appeal to fashion stems from clothing that helps us get through the day with ease, which in return exudes the bonus of effortless style. With that being said, there is a certain handful of millennials that have nailed the balance and emerged as some of today’s young influencers. What’s their secret (aside from the obvious cool-girl factor) you ask? They don’t limit themselves to only one side of the store; rather they experiment and play both fields. That’s right ladies, the key to their covetable demeanor is a mix of both men’s and women’s clothing. With that being said, hold on to your closets ‘gents because the ladies are taking over! Check out how these it-girls dominate menswear and how they use it to their advantage.

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Food is served. From our tradition to fashion, we give you a new Tee Culture collection inspired by our undying love for food out. Collection is out in stores nationwide. Styles may vary per store.

 

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Our first stop for the Invasion Tour? DAVAO! Our #SMYouthKadayawan collection is now available exclusively in SM City Davao. Get yours now and be ready for the #SMYouthInvasionDavao happening on the 21st of August. Experience shopping inside the #SMYouthBus at SM City Davao on August 18. Meet and greet our ambassadors on August 20, 5PM at SM City Davao and on August 21, 4PM at SM Lanang Premier. We cannot wait to see you guys again!

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Welcome to SM Youth University S.Y. 2015-2016. This is the school where you get to live your dreams and follow your passions in life. Whether you are the class president, the athlete, the artist, the musician, the social butterfly, the geek, the rebel, or the bookworm, we have clothes that can perfectly fit your personality. Remember, you are an SM Youth Campus Icon and this will be the best school year of your life!

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We always associate June as the end of the summer season in the Philippines but just because summer is ending in one part of the world doesn’t mean it’s not the beginning of beach season in another place. From Tasmania in January to Australia in December, summer is happening in different countries throughout the twelve months. It’s an endless summer and we can chase it all year long. This is the It’s Always Summer Somewhere lookbook.

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