We are united in denim. Join the revolution across the country and watch our SM Youth and SM Men ?#?DenimCitizens? fashion show! Come and witness a show like no other. See you in our following legs:
July 8 CEBU: SM Seaside City 4PM
July 10 MANILA: SM Mega Fashion Hall 4PM
July 15 DAVAO: SM Lanang Premier 6PM
July 23 MANILA: The Block SM City North EDSA 4PM
To participate in the meet and greet in SM Seaside City, SM Lanang Premier and SM City North EDSA, just purchase any denim item (either denim top or denim jeans) at the SM Youth or SM Men departments inside The SM Store on the day of the show you’re attending at. Keep the official receipt and present it at the venue during the show to secure the opportunity of getting up close with your favorite ambassadors. See you guys!


After five tough weeks and numerous challenges, Kyle and Kaila won the first season of the SM Youth Go-See and are officially brand ambassadors of SM Youth for the rest of 2016!

From the thousands who auditioned, meet the 13 official finalists who made it and who are officially competing to be the next faces of SM Youth on the first season of the SM Youth Go-See online reality show that will be aired this summer on our Youtube channel.


David Mendoza, 19, Muntinlupa City

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Young, fresh and beautiful faces have always represented SM Youth, as these chosen individuals serve as the spokespeople for stylish youth empowerment. Known for serving the best clothing variety in boys and teens wear, SM Youth has long been recognized to have the freshest brands, the hottest collaborations and the coolest ambassadors in the local fashion scene. Whether your style speaks in classic silhouettes or walks in rugged pieces, SM Youth has impressive wardrobe choices that will help you stand out.


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Please support our two ambassadors, Richard Juan and Tommy Esguerra, who are currently inside the Pinoy Big Brother house. Richard entered on the Day 50 of the PBB 737 show dated last August 8, 2015 while Tommy recently entered last September 4, 2015. Voice out your support by using their hashtags #PBBRichard and #PBBTommy on social media. Thank you so much guys for your endless support!


The greatest blessing in life is the love of a family. Last May 15, we celebrated World Family Day. We surprised our ambassadors in our shoot with their loved ones, gave them an opportunity to bond with them for a day and photographed this special moment. Watch the full story here.  Show how much you love your family today. Win a shopping treat worth P5000 for you and your favorite family member. Go to our Instagram page to find out more.



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We took some snaps of the SM Youth area at the newly renovated SM Makati. Drop by and have a new SM Youth shopping experience this summer season. SM Youth is located on the second floor of SM Makati.


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He has been with the SM Youth family since our very first partnership with UP JMA ADHOC back in 2012 and he even graced his first major campaign with us during summer of last year. Now, we are more than excited to announce that Richard Juan is officially our newest brand ambassador! Big things are up ahead!


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It’s the Christmas season, and in this time, we celebrate it by giving love, and the greatest gift of love we could give this season is to share His gift to us with one another. We give you The SM Store, SM Men and SM Youth’s The Share Project.


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