We’re calling it! Gen Z is changing the fashion sphere, and they’re changing it fast. Gone are the days of clean, monochromatic pieces and straying away from all-out prints. The new convention works in an ironically unconventional space of streetwear drops, oversized tops, and flashy, experimental cops. Mind you, SM Youth has all the time to keep up.
That’s why this year, we’re getting younger. The new SM Youth is bold, forward, and loud, proudly reppin’ the generation that values individuality, inclusivity, and gender neutrality. Seeing fashion as a portal to our values, we are debunking the traditional notions of what it means to be “stylish” regardless of size, race, or gender. Every colorful piece or playful accessory invites the representation of humans of all kinds.
We don’t believe in perfection either. Trend is almost always attributed to looking different (weird even). It doesn’t matter, you’re comfortable and that’s the end goal. Bottomline, it all boils down to expressing yourself unapologetically; the more confident, the more unique.
This is the rise of the new generation. And we’re loving it.
The ambassadors are wearing pieces from Smyth, Tee Culture, Bo Athletics, GTW Urban, True Love, GTW Fab, GTW Party and select accessories from SM Accessories. SM Youth is available in all The SM Store branches nationwide.
Full lookbook was shot at SM By The Bay.
December 30, 2018